Luxury fragrance house Jo Malone has opened a flagship store in Covent Garden, the brand's biggest standalone UK boutique to date. We have to admit we are big fans of the brand and love it when the boyfriend rocks up carrying one of their trademark cardboard bags with black silk ribbon. Like the packaging the store is simple and chic with the recognisable cream, white and black stripes, clean cut lines and corners.
The store also has a salon bar which can be booked for personalised fragrance matching, during which customers also receive a complimentary 15 minute hand and arm massage. This Summer Jo Malone have created two Limited Edition fragrances; Plum Blossom Cologne and Velvet Rose & Oud Cologne Intense. Ideal if you are looking for an exclusive fragrance for a wedding or special event.
Jo Malone, 10-11 King Street, Covent Garden, WC2E